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The Light Pole Banner Program allows area organizations to display banners or flags on the light poles along Michigan St. (Colfax Ave. to Wayne St.) and Jefferson Blvd. (Michigan St. to St. Joseph). The banners help increase awareness of downtown events, activities and organizations, along with adding color and excitement to the downtown streetscape.

Who’s Eligible?


The Banner Program is open to area non-profit organizations that wish to promote specific events or
activities taking place within the boundaries of Downtown South Bend. Banners may not advertise or
promote commercial products or services, or religious, political or social viewpoints. Applicants name or
logo may occupy no more than the lower 15% of the banner. This is a standard set by the City of South
Bend as per the use of public infrastructure.

Application Process

Banner applications are to be completed and submitted with final artwork and production specifications, to DTSB for review and approval. If the Banner Application is approved, the program with be scheduled based upon space availability. DTSB will notify banner applicant of approval or decline within 30 days of receipt of Banner Application. Banner approval is based upon adherence to guidelines established for each banner program in accordance with requirements established by the City of South Bend and Board of Public Works.

Additional Information & Requirements 

  • Size: Length x Width ratio 51” x 24” with a 2.75” banner sleeve on both ends. We require grommets
    which will allow us to tie the banner to the pole and help keep it in place on high wind days and bad

  • Banners should be made of at least 15oz. rip stop type vinyl that is weather resistant. Two double-
    stitched 2/75” banner arm pockets must be included at top and bottom of banner.

  • Banners must be printed on two sides.

  • Banners must be delivered 10 business days prior to targeted installation date. We will do our best to
    get them up on targeted days but we must consider the safety of our ambassadors on bad weather days
    so there may be a delay. Banners must be picked-up within 14 business days at conclusion of banner
    display period. DSTB will donate all uncollected banners to be recycled. For public safety, damaged
    banners will be removed immediately from the program by DSTB without notification.

  • Banners will be displayed for a minimum of 30 days.
    *Extension requests are permitted but must be submitted in writing stating reasons for extension.
    Extensions are not guaranteed and solely based on approval by DTSB. There are no renewable

  • Applicant is responsible for all costs associated with production of the banners (Banner costs range from
    $60 to $100). DTSB can assist with banner production vendor information upon request. Banners will be installed and removed by DTSB Ambassadors.

  • Fees: There is a $55 application fee (even if applicant is reusing previously approved banners) and $5 cost per pole per month billed upon application approval and before banners are installed. 

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