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Downtown South Bend: Women's Fashion and Apparel

Written by Erica E. Coleman, Events & Marketing Intern

Ali on the Boulevard

722 E. Jefferson Blvd.

Alison Oesch is the proud owner of multiple stands at South Bend Farmer’s Market,

Owner, Alison Oesch, modeling the shop's Summer Ready Peplum Top

an online business, multiple boutiques and a storefront in downtown South Bend. Ali discovered her passion in 2003 when she launched her own jewelry line. Now, Ali’s personal style shines through at Ali on the Boulevard where customers can purchase jewelry, apparel and gifts.

Ali on the Boulevard is open every day, but on Mondays from 12:00 p.m.- 12:00 a.m., the shop has a special treat in store: “Single Sale” featuring mark downs on best-selling products which are nearly sold out. The boutique also hosts a number of other special events including First Fridays, Ali’s Birthday Sale and Yard Sales inviting customers to stay after hours and enjoy exclusive discounts.

Another up and coming feature setting Ali’s boutique apart from the others is her love for her deaf English Bulldog, Sophie, who has inspired her to begin a non-profit organization for disabled animals. In order to incorporate this passion, the shop currently sells the Paw Print Necklace- a piece which funds go directly to Pet Refuge.

To stay updated on all things Ali on the Boulevard, follow on Facebook and Instagram. Want to become more involved? Email to be a part of photo shoots!

The store’s hours are:

Sun: Closed

Mon-Fri: 10 a.m.- 6 p.m.

Sat: 10 a.m. - 4 p.m.

Bombay International

122 S. Michigan St., Ste 100

Bombay International specializes in providing unique apparel, accessories, jewelry and gifts from India and other countries around the world. Owner, Mariam Malkovsky, started her business in the 1990’s when she opened a booth at the South Bend Farmer’s Market where it continued until about 2015. Today, Malkovsky’s shop is a well-established store located behind the South Bend Chocolate Café.

Many of the dresses and scarves feature original Indian patterns thanks to the twice-a-year trip that Mariam takes to her native India to shop for her pieces.

After much indecision, Malkovsky has chosen to close her shop within the next couple of months to pursue her next adventure. Stop in today to receive fifty percent off Bombay International’s products.

Indian inspired colorful scarf top

The shop’s hours are:

Sun: Closed

Mon-Sat: 10:30 a.m.- 5:30 p.m.

Cambria Boutique

121 S. Niles Ave.

Cambria Boutique, a newcomer to the downtown South Bend area, is owned by fashion enthusiast Angie Cave. Angie has always wanted to share her love for fashion, hair and lifestyle with others and what better way to do it than opening her own boutique centered around the power and positivity of women.

Cold Shoulder Ruffle Edge Romper: one of many Cambria Boutique rompers and jumpsuits.

Angie adds a personal touch to her brand by writing about her fashion stories and opinions through her online blog on the company’s website!

Specializing in apparel, accessories and a candle collection, Cambria Boutique is perfect for women of all ages who want to look stylish without overwhelming their bank account. You can even receive ten percent off on your first online order! Follow on Facebook and Instagram for the newest arrivals.

The boutique’s hours are:

Sun-Mon: closed

Tues-Wed: 11 a.m.- 3 p.m.

Thurs-Fri: 11 a.m.- 6 p.m.

Sat: 10 a.m.- 4 p.m.

Hourglass Bridal and Boutique

716 E Jefferson Blvd.

Owner, Angie Baldwin, with one of her personal creations.

Hourglass Bridal and Boutique is the go-to South Bend spot for wedding dresses, bridesmaid dresses and dresses for mothers of the bride. Owner, Angie Baldwin, carries all of the latest styles and designs many of her gowns from scratch. Although women of all shapes and sizes are welcome in her shop, she specializes in pieces for the “curvier” woman.

Angie strives to make women feel pampered and important while they prepare for their big day. Hourglass Bridal and Boutique offers one-on-one stress-free consultations by booking online or by calling 574-215-2550.

Inspire Me

520 E Colfax Ave.

Voted “Favorite Women’s Boutique” in the Indiana/Michigan area, Inspire Me takes

Roller Rabbit Mona Border Maricruz Dress- one of the shop's favorites.

pride in its unique and hand-picked selection of apparel, jewelry and gifts. Inspire Me brings products together from many popular American and European brands including Fifteen Twenty, Chan Luu and Free People. Each season, the company’s buyers venture out to New York, Las Vegas and Atlanta to search for exclusive pieces that you can’t find anywhere else.

Aside from its special collections, Inspire Me has one of the most unique and fun storefronts to shop in! The shop’s aesthetic is the perfect cross between vintage and contemporary, perfectly representing what the brand is: “a little bit of everything.”

Stay up to date by signing up online for Inspire Me’s mailing list to receive alerts and special deals and follow on Instagram and Facebook to see the newest arrivals.

The boutique’s hours are:

Sun: Closed

Mon-Sat: 10 a.m. - 6 p.m.

Luxe Wagon

After a trip to New York City, fashion and art guru, Paige Fessenden and friend, launched a mobile retail truck. As of 2014, Paige and her sales team established Luxe Wagon in her home of Michiana. Luxe Wagon travels all around the area, taking a part in different events such as Girl’s Night Out in Niles, MI and Skip’s European Market in New Buffalo, MI. The shop also hosts private parties that will “roll up to your driveway and set the mood for your friends to come and play.”

Although space is limited in the LW, products range from professional business suits to cute and comfy pajama sets! And considering Paige personally and carefully selects all of the pieces from hot-fashion cities around the country, you’re guaranteed quality for your money.

For LW hours and location, please reference Twitter, Facebook or Instagram. For more information, contact

Owner, Paige Fessenden, outside of her mobile boutique.


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