The DTSB strategic plan guides the organization’s goals and objectives. It helps in formulating annual budgets, action committees and a work plan for staff.

DTSB’s first strategic plan was created in 2004. To view a copy, click here.

A workshop of community and business stakeholders, held in January 2008, reviewed the 2004 strategic plan and recommended several new action items for the future.

Recommendation Status
Need for a branding initiative Completed new logo, new tv & radio commercials, new collateral
Review of downtown events programming Completed changes to existing events, added new event
More effective communication with key stakeholders Completed Regular meetings with key stakeholders, Began online enewsletter
Strengthen partnership with higher education and the Chamber In progress  
Enhance and refine recruitment and retention methods In progress  
Create benchmarks to measure progress In progress  
Expand organizational funding options Completed/
In-progress		 New community partners added
Continually promote downtown development initiatives In progress Working actively with City on downtown development initiatives
Formalize DTSB’s role in advising the City of South Bend on downtown planning and development Completed Formally recognized as advisor to City; Regular updates from Redevelopment Commission members.



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