Century Center Announces Development of Rebranding Success
July 21, 2012 — The Century Center announced today their boldest step in the rebranding of
the convention center with the launch of their revamped website, which is currently up and running. The website is just one step of the rebranding process of the center, which also
includes a new logo, one that is designed to include the promotion of not only the center, but the fabulous city in which it resides. The main purpose of the rebrand was to showcase and highlight the Century Center and the city itself and give them a more modern feel, better capturing the essence and personality of the Center and South Bend. Visit the new website at www.centurycenter.org.
The first initiative the Century Center took in refreshing the center’s look was the development
of a new logo. Adapted this spring with an entirely new design and color, South Bend has been incorporated as part of the logo itself. The goal of incorporating the city’s namesake was to
further promote South Bend as a destination for state and regional convention business. This initiative also compliments marketing efforts by Visit South Bend / Mishawaka to attract convention groups, business travel and tourism to the city.
“Users of the Center website will be happy to find that it is much more user-friendly, as this has been a request by clients in the past. The look of the website is much more visual and clean then the previous site, making it easy to navigate,” said Century Center’s General Manager, Jill Scicchitano. “One new feature that will be extremely beneficial is the interactive room finder, which allows visitors the opportunity to select event space to accommodate their next event at Century Center.
The new website was developed in partnership with local marketing firm Monkeyhouse Marketing. The enhanced website not only delivers an updated look and feel, but will also
include new photography of Century Center’s unique event space and signature events, again offering a much better insight as to everything the facility can offer a potential client or guest.
About Global Spectrum Global Spectrum (global-spectrum.com) manages the Century Center as well as more than 100 other public assembly facilities around the world. Nearly 20-million people attended more than 11,000 events in Global Spectrum venues last year. Based in Philadelphia, PA, Global
Spectrum is part of Comcast-Spectacor, one of the world’s largest sports and entertainment companies. Comcast-Spectacor also owns the Philadelphia Flyers of the National Hockey League, Ovations Food Services, a food and beverage services provider, New Era Tickets, a full-service ticketing and marketing product for public assembly facilities, Paciolan, the leading
provider of venue establishment ticketing, fundraising and marketing technology solutions, Front Row Marketing Services, a commercial rights sales company, and Flyers Skate Zone, a series of community ice skating rinks.
Contact:
Century Center, Managed by Global Spectrum
Matt Rose, Director of Sales & Marketing
Office: 574-235-9896 I Cell: 574-298-0663 I mattr@centurycenter.orgThe Century Center announced today their boldest step in the rebranding of
the convention center with the launch of their revamped website, which is currently up and
running. The website is just one step of the rebranding process of the center, which also
includes a new logo, one that is designed to include the promotion of not only the center, but the
fabulous city in which it resides. The main purpose of the rebrand was to showcase and
highlight the Century Center and the city itself and give them a more modern feel, better
capturing the essence and personality of the Center and South Bend. Visit the new website at
www.centurycenter.org.
The first initiative the Century Center took in refreshing the center’s look was the development
of a new logo. Adapted this spring with an entirely new design and color, South Bend has been
incorporated as part of the logo itself. The goal of incorporating the city’s namesake was to
further promote South Bend as a destination for state and regional convention business. This
initiative also compliments marketing efforts by Visit South Bend / Mishawaka to attract
convention groups, business travel and tourism to the city.
“Users of the Center website will be happy to find that it is much more user-friendly, as this has
been a request by clients in the past. The look of the website is much more visual and clean
then the previous site, making it easy to navigate,” said Century Center’s General Manager, Jill
Scicchitano. “One new feature that will be extremely beneficial is the interactive room finder,
which allows visitors the opportunity to select event space to accommodate their next event at
Century Center.
The new website was developed in partnership with local marketing firm Monkeyhouse
Marketing. The enhanced website not only delivers an updated look and feel, but will also
include new photography of Century Center’s unique event space and signature events, again
offering a much better insight as to everything the facility can offer a potential client or guest.
About Global Spectrum
Global Spectrum (global-spectrum.com) manages the Century Center as well as more than 100
other public assembly facilities around the world. Nearly 20-million people attended more than
11,000 events in Global Spectrum venues last year. Based in Philadelphia, PA, Global
Spectrum is part of Comcast-Spectacor, one of the world’s largest sports and entertainment
companies. Comcast-Spectacor also owns the Philadelphia Flyers of the National Hockey
League, Ovations Food Services, a food and beverage services provider, New Era Tickets, a
full-service ticketing and marketing product for public assembly facilities, Paciolan, the leading
provider of venue establishment ticketing, fundraising and marketing technology solutions, Front
Row Marketing Services, a commercial rights sales company, and Flyers Skate Zone, a series
of community ice skating rinks.
Contact:
Century Center, Managed by Global Spectrum
Matt Rose, Director of Sales & Marketing
Office: 574-235-9896 I Cell: 574-298-0663 I mattr@centurycenter.orgThe Century Center announced today their boldest step in the rebranding of
the convention center with the launch of their revamped website, which is currently up and
running. The website is just one step of the rebranding process of the center, which also
includes a new logo, one that is designed to include the promotion of not only the center, but the
fabulous city in which it resides. The main purpose of the rebrand was to showcase and
highlight the Century Center and the city itself and give them a more modern feel, better
capturing the essence and personality of the Center and South Bend. Visit the new website at
www.centurycenter.org.
The first initiative the Century Center took in refreshing the center’s look was the development
of a new logo. Adapted this spring with an entirely new design and color, South Bend has been
incorporated as part of the logo itself. The goal of incorporating the city’s namesake was to
further promote South Bend as a destination for state and regional convention business. This
initiative also compliments marketing efforts by Visit South Bend / Mishawaka to attract
convention groups, business travel and tourism to the city.
“Users of the Center website will be happy to find that it is much more user-friendly, as this has
been a request by clients in the past. The look of the website is much more visual and clean
then the previous site, making it easy to navigate,” said Century Center’s General Manager, Jill
Scicchitano. “One new feature that will be extremely beneficial is the interactive room finder,
which allows visitors the opportunity to select event space to accommodate their next event at
Century Center.
The new website was developed in partnership with local marketing firm Monkeyhouse
Marketing. The enhanced website not only delivers an updated look and feel, but will also
include new photography of Century Center’s unique event space and signature events, again
offering a much better insight as to everything the facility can offer a potential client or guest.
About Global Spectrum
Global Spectrum (global-spectrum.com) manages the Century Center as well as more than 100
other public assembly facilities around the world. Nearly 20-million people attended more than
11,000 events in Global Spectrum venues last year. Based in Philadelphia, PA, Global
Spectrum is part of Comcast-Spectacor, one of the world’s largest sports and entertainment
companies. Comcast-Spectacor also owns the Philadelphia Flyers of the National Hockey
League, Ovations Food Services, a food and beverage services provider, New Era Tickets, a
full-service ticketing and marketing product for public assembly facilities, Paciolan, the leading
provider of venue establishment ticketing, fundraising and marketing technology solutions, Front
Row Marketing Services, a commercial rights sales company, and Flyers Skate Zone, a series
of community ice skating rinks.
Contact:
Century Center, Managed by Global Spectrum
Matt Rose, Director of Sales & Marketing
Office: 574-235-9896 I Cell: 574-298-0663 I mattr@centurycenter.org
